21 Reasons Why Every Personal Brand Needs a Blog

Whether you like it or not, you are a brand. Yes, I know. For some, that is a hard pill to swallow.  "I'm not trying to get on television or sell apps like the Kardashians," you might say. "So, why am I a brand?" Here's the thing: when you enter the world of work,...

The Fastest Way to Start Building Trust as a Personal Brand

Can you imagine a GEICO televsion commercial without the little gecko? Well, maybe. They do run commercials with other interesting characters. Okay, but can you imagine any GEICO commercial with a serious tone? Now, that's a different story, right? The bottom line is,...

The #1 Secret of Confident Personal Brands

I once had a conversation with basketball great and super entrepreneur Ervin “Magic” Johnson. In the middle of our chat, I asked him a question: Were you ever nervous before or during a big game? He looked at me and quickly answered, “All of them. But I had worked...

The One Change You Must Make to Your Website, Now

Here's an eye-opening statistic: in 2015, the number of searches on mobile devices surpassed searches on the desktop. Did you get that statistic? Oh, it's really important that you do. Again, there are now more searches performed on mobile devices than there are on...

How to Create a Marketing Slogan that Sticks

The 3 Blind mice The 3 little pigs The 3 stooges The Father, Son and Holy spirit NBA NFL MLB NHL Life, liberty and the pursuit of happiness ABC NBC CBS CNN BET HLN HSN Do you recognize a pattern here? Yeah, they all contain three letters, words, or ideas. Marketers,...

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